19th November 2025

A WIFA win!

Wow, what an honour – for the second year in a row, we took home the award for Outstanding Support Initiative at the Women in Financial Advice Awards.

We’re so proud to be recognised by the judges. They placed us in the top spot for: “Creating a complete career ecosystem that develops diverse talent and builds innovative firms, is comprehensive and significantly benefits female employees."

It means a great deal to us to have our hard work celebrated! The award is for firms whose initiatives support the career development and progression of women, and that’s a huge focus for us at the Verve Foundation.  

We focus on 6 key areas to make an impact in our industry, including championing diversity. Actively changing the ‘pale, male, and stale’ perception of finance is important to us, and here’s how we do it:

  • Proactively attracting and retaining people who wouldn’t normally see themselves in a ‘finance’ role
  • Supporting independence, growth and innovation within the industry
  • Providing financial education for people who never learned about financial stability at home or at school
  • Busting stereotypes around money chat by instilling confidence and openness
  • Creating meaningful change in the financial advice landscape to close the advice gap

We also champion the option for our sponsors to support a ‘women only’ cohort through our learning programmes.  

You can learn more here about starting or growing your career as a woman in financial advice.  

If you’d like to learn more about sponsoring the programmes that help women succeed in our industry, you can get involved here.  

Cathi Harrison

Founder & CEO

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