1st September 2026

Same training, half the price

We're on a mission to provide financial education for all, and making our e-learning modules more accessible is the next step towards this.

We're delighted to announce a brand-new price for our e-learning training modules, via The Art of Finance. From today, you can access our training modules for just £40 each - a significant saving.

What's changed?

Previously, The Art of Finance e-learning modules were priced at £75 + VAT. We've now reduced this to a flat £40, making high-quality financial education more accessible than ever.

Check out the comparison:

Original price (excl. VAT) £75.00
Original price (incl. VAT) £90.00
New price £40.00
Saving vs. £90 (incl. VAT) £50.00 (55.6% off)


Our new pricing is a saving of over 55% - more than half compared to the VAT inclusive price.

Why we're doing this

This price drop is about one thing: making financial education genuinely accessible. Too many people miss out on the chance to learn about personal finance, whether through cost, circumstance, or simply never having had the opportunity. By bringing the price of our e-learning modules down to £40, we want to remove one more barrier standing in the way.

This links directly to why the training exists in the first place. The Art of Finance is part of the Verve Foundation, and we're on a mission to shake up the financial services industry - championing diversity, closing the advice gap, and proving that finance can be a genuine force for good.

Our six key focus areas are:

  • Attracting and retaining new talent into financial services, with the training and support to launch a new career
  • Supporting and empowering existing advisers to grow and innovate
  • Championing diversity and challenging outdated perceptions of the industry
  • Providing financial education for all, particularly for the "lost generation" who never learned about personal finance at school or at home
  • Busting stereotypes and building confidence around money conversations
  • Closing the advice gap for good

Reducing the cost of our e-learning is a direct, practical step towards our "education for all" goal - and towards making sure more people, whatever their background, get the chance to build real financial confidence.

Get started today

At just £40, there's never been a better time to invest in your financial knowledge - or to give your team, colleagues, or community the tools they need to understand money with confidence.

Find out more and get started over on The Art of Finance website.

Cathi Harrison

Founder & CEO

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